AdAdapted Inc., a tech startup invested by the Zell Lurie Commercialization Fund, announced $725,000 in seed capital. The funding will be used to scale up sales and marketing efforts.
AdAdapted Inc. is an Ann Arbor company that builds ads designed for mobile devices. MBA students from the Zell Lurie Commercialization Fund found value in the company’s technology and growing need in the mobile app marketplace.
The AdAdapted platform is already to market with clients and advertisers. The company is looking to hire a developer and sales associate to expand its platform and client base.
To learn more about the seed funding, read Jon Zemke’s Concentrate article: http://concentratemedia.com/innovationnews/adadaptedannarbor0288.aspx.