The Michigan Business Challenge is a campus-wide, multi-round business plan competition where student teams pitch their ideas for the opportunity to win cash prizes totaling over $85,000, gain feedback from judges and expand their business network.
This 90-minute workshop explores the challenges entrepreneurs face in initially branding and marketing their nascent businesses. How do I go about selecting a name, logo and tagline? What are my “4Ps” – Product, Price, Place (distribution channels), and Promotion?
This 90-minute workshop will expose participants to several tools that can be useful in evaluating the financial viability of a startup business. The session will provide a brief overview of analytic tools to help address these key questions: How much money will it take to launch my company?
Attend this workshop to learn about approaches to and tools for social impact assessment. Students competing in Round 2 of the Social Impact Track are encouraged to attend to learn how to prepare their deliverable as part of the campus-wide Michigan Business Challenge competition.