This 90-minute workshop discussion will explore some of the fundamental questions entrepreneurs encounter when considering launching a new business. How do we go about forming the company? Do we have partners? How do we split up equity? Do we set up a board of directors? An advisory board? How? What happens when investors come in?
Have you heard of the “Elevator Pitch”? Do you have difficulty describing your ideas to your future investors? We will help you with that in this 90-minute workshop. Through case studies, you’ll learn about the basic formula of a successful elevator pitch.
The Michigan Business Challenge is a campus-wide, multi-round business plan competition where student teams pitch their ideas for the opportunity to win cash prizes totaling over $85,000, gain feedback from judges and expand their business network.
This 90-minute workshop explores the challenges entrepreneurs face in initially branding and marketing their nascent businesses. How do I go about selecting a name, logo and tagline? What are my “4Ps” – Product, Price, Place (distribution channels), and Promotion?
This 90-minute workshop will expose participants to several tools that can be useful in evaluating the financial viability of a startup business. The session will provide a brief overview of analytic tools to help address these key questions: How much money will it take to launch my company?
Attend this workshop to learn about approaches to and tools for social impact assessment. Students competing in Round 2 of the Social Impact Track are encouraged to attend to learn how to prepare their deliverable as part of the campus-wide Michigan Business Challenge competition.