A key precept in user centered design is to continually get feedback from your users. A common technique used to do this is user testing, which involves asking users to complete a series of tasks using your product and observing them while they do so.
This workshop will explore the various facets of crowdfunding campaigns including: different types of crowdfunding; alternative crowdfunding platforms; how to know if crowdfunding is right for your startup; elements of a successful crowdfunding campaign; pros and cons of crowdfunding for an early-stage business. Facilitated by Jim Price, Ross f
Join us to learn more about the Desai Accelerator program through the University of Michigan. Managing Director, Angela Kujava, will share information about the accelerator and the upcoming application process for the Summer 2017 Cohort. Companies from previous programs will be there to share their experiences.
Recognized as a leader in entrepreneurial education, the University of Michigan is the only academic institution in the country to run five student venture funds simultaneously, providing a unique experiential learning opportunity to students.
Zell Startup Lab is a venture-building program at ZLI. Fellows are entrepreneurially minded graduate students (primarily MBAs) selected through a competitive interview process. Fellows focus on the evaluation and commercialization of technology and ideas developed by University of Michigan innovators and potentially join the startup team.
Learn about the application process and program overview of the Zell Lurie Institute's Zell Lurie Commercialization Fund for Ross graduate students. The Fund is a pre-seed investment fund established to identify and accelerate the commercialization of great ideas generated within the university community and the surrounding area.
Innovation in entrepreneurial funding at the university began in 1997, when the Ross School of Business pioneered the first student-led venture fund in the nation, the Wolverine Venture Fund. Join us to learn about the application process and program overview of the Zell Lurie Institute's Wolverine Venture Fund for Ross graduate students.