ZLI Startup Workshop: Futuring 101

Understanding the Tech & Trends That Will Shape Tomorrow

Change can be scary, but it also represents a rich source of business opportunity. The key is knowing how to spot both the ‘megatrends’ (the obvious high-impact changes) and the ‘weak signals’ (the subtler signs of what may be coming around the corner) – and understanding how to translate them into new products, services, and business models. In this workshop, you’ll learn how entrepreneurs and executives can successfully anticipate, and benefit from, emerging social, demographic, cultural and technology trends. Facilitated by Joshua Botkin, Ross Faculty and ZLI Entrepreneur in Residence, and Mike Johnson, Entrepreneur in Residence and Lecturer in Entrepreneurial Studies.