Heeseung is a dual-degree graduate student between the Ross School of Business and the School for the Environment and Sustainability. She is committed to making consumer products more sustainable using a science-based approach to achieve substantive impact. Her end goal is to empower consumer decision-making that's good for people and the planet alike. Prior to entering University of Michigan, Heeseung worked in digital media, focusing on the health and wellness space, which drives her approach to sustainable and inclusive food systems and consumer goods. She holds a B.A. in American Studies from Yale University.