Our Target Market

The Master of Entrepreneurship (MsE) was designed for students interested in pursuing technology entrepreneurship or assuming leadership positions in innovative technology-based organizations. Enrollees must have earned an undergraduate degree from an accredited college or university, many held advanced degrees.

Our enrollees would answer “yes!” to these questions:

• Am I passionate about launching or working for a technology-based start-up?
• Would I take a job in a small, high potential firm for 80% of market salary plus stock?
• Do I love technology, but want to go beyond invention to application and commercialization?
• Am I willing to take risks for a potentially very high return, and then work hard to succeed?

The Michigan MsE program was designed to:

• Provide students with a comprehensive understanding of technology opportunity identification and implementation
• Educate students in the customer-focused approach to product development
• Provide students with entrepreneurial business skills for venture creation
• Provide students with the opportunity to integrate the key principles of entrepreneurship and technology development and experience the added-value of this cross-disciplinary approach.

By learning how science creates value in the marketplace, graduates of the MsE program are prepared to develop and launch disruptive, scalable ventures that address a societal need.