Events Calendar
This session will explore what a business model is; why a strong model is absolutely critical to anyone interested in launching a new product, service, business, or social venture; and how to develop an effective business model. Participants will learn how to use Alex Osterwalder’s Business Model Canvas, a valuable one-page tool for generating and assessing business models.
This session will provide participants with the knowledge, skills and tools around industry value chains. Learn about startup business models and how they relate to your industry’s value chain. Facilitated by Jim Price, Ross Faculty & ZLI Entrepreneur-in-Residence.
This session will help entrepreneurs understand how to evaluate the market for their product or service. Is it big and exciting enough for you to pursue? For investors to get excited about? Weʼll look at proven approaches to conducting secondary and primary research, in order to glean answers to key questions such as: How big is my market?
This session will expose participants to several tools that can be useful in evaluating the financial viability of a startup business. The session will provide a brief overview of analytic tools to help address these key questions: How much money will it take to launch my company?
Customer discovery is a critical activity that allows you to develop and test hypotheses about your new business or social venture. This session will provide participants with the knowledge, skills and tools to conduct effective customer discovery. You’ll learn how to: identify and approach the ‘right’ people and secure their participation; conduct effective interviews that extract useful information; capture/document your findings; and extract and synthesize the key insights.