Customer Acquisition Program

Attract, Adapt + Aquire

The Customer Acquisition Program (CAP) is designed to help teams accelerate and optimize their customer acquisition efforts enabling U-M entrepreneurs to grow their customer base and potential revenue drivers as soon as possible. Cohorts consist of one ZLI student team and one ZLI alumni team, allowing personalized support. 

The program meets on Zoom with Michigan Ross entrepreneur-in-residence Rashmi Menon for an hour each week for 12 weeks throughout the summer (mid-May through mid-August). In each meeting, a set of tactics and best practices designed to help your companies acquire customers will be reviewed. Entrepreneurs then actually implement these techniques in real life and we will discuss your experiences in our following meeting. This program is NOT designed to work on a theoretical or conversational basis - rather it is action based and you are required to try implementing every technique which is introduced. Potential techniques to be implemented include website sales conversion, engaging influencers, pitching press, optimizing digital ads, etc. These are high-impact techniques that should begin to yield results immediately -- each are designed not to require any cash expenditures but will require your flexibility, creativity, and time.
 

Eligibility

The Customer Acquisition Program is open to all current U-M Ann Arbor undergraduate and graduate students and alumni companies actively attracting customers for a recently established product or service. 

Apply

Recruitment for the Customer Acquisition Program will open in the spring. An interview for the program will be conducted with Rashmi Menon, Michigan Ross lecturer and entrepreneur-in-residence. Please check back for details.

Contact Information

For program information, please contact Michelle Wander

Discover Zell Lurie Events

Current Events

 
Feb3

We invite you to attend our second annual ZLI Startup & VC Career fair, in cooperation with the Ross Career Development Office and Ross Tech Club. Meet with startups and vc firms to pursue opportunities in entrepreneurship or venture capital. Companies are seeking both interns and full-time employees.

Feb6

Join Michigan Open UX, a student organization that focuses on teaching and doing user experience work, for an introduction to the capabilities of Figma for designing digital products. Figma is a drag-and-drop tool user experience professionals the world over use to prototype any software you can think of.