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The success of a new product depends to a great extent on its go-to-market plan. Despite having great potential, a lot of new ventures fail because they took the wrong approach when launching their products.


From Pickaball to Menopause, there are a number of new trends that  can provide ripe business opportunities. In today's rapidly changing business landscape, it's essential for leaders to stay ahead of the curve and anticipate the next big trends in their industry.