Conducting Effective Customer Discovery

Customer discovery is a critical activity that allows you to develop and test hypotheses about your new business or social venture. This 90-minute workshop will provide participants with the knowledge, skills and tools to conduct effective customer discovery. You’ll learn how to: identify and approach the ‘right’ people and secure their participation; conduct effective interviews that extract useful information; capture/document your findings; and extract and synthesize the key insights. Facilitated by Josh Botkin, Ross Faculty & ZLI Entrepreneur-in-Residence.