Futuring 101 | Part I

Identifying and Exploiting Emergent Trends & Technologies

Change can be scary, but it also represents a rich source of business opportunity. The key is knowing how to spot both the ‘megatrends’ (the obvious high-impact changes) and the ‘weak signals’ (the subtler signs of what may be coming around the corner) – and understanding how to translate them into new products, services and business models. In this workshop, you’ll learn how entrepreneurs and executives can successfully anticipate, and benefit from, emerging social, demographic, cultural and technology trends.

Facilitated by Joshua Botkin, Ross Faculty and ZLI Entrepreneur in Residence.