Launch and Learn: Digital Marketing and Advertising

Space is limited for this innovative session. Please RSVP to zlistartupseries@umich.edu

Learn from a small business owner who has spent over $50k on digital marketing platforms including Instagram, Facebook, and Google. We will dive into the importance of understanding your audience, engaging your audience in the right place with the right content, and how running experiments is the key to not only digital marketing but also entrepreneurship. Get hands-on experience, and ask burning questions like "is influencer marketing really worth it?" (we will break down the numbers and find out!). Facilitated by Katy Lind, ZLI Program Manager and Pincause Co-Founder.