Dare to Dream Launch & Learn – Phase I: Conducting Effective Customer Discovery

Feb 06 2024

Starts at 5:00 pm
Michigan Ross B1570


Customer discovery is a critical activity that allows you to develop and test hypotheses about your new business or social venture. This session will provide participants with the knowledge, skills and tools to conduct effective customer discovery. You’ll learn how to: identify and approach the ‘right’ people and secure their participation; conduct effective interviews that extract useful information; capture/document your findings; and extract and synthesize the key insights.