This workshop will explore what a business model is; why a strong model is absolutely critical to anyone interested in launching a new product, service, business, or social venture; and how to develop an effective business model. Participants will learn how to use Alex Osterwalder’s Business Model Canvas, a valuable one-page tool for generating and assessing business models. Facilitated by Josh Botkin, Ross Faculty & ZLI Entrepreneur-in-Residence.
