Leveraging User-Centered Design in Entrepreneurship

Oct 30 2019

Starts at
Michigan Ross - R0320

Discover how utilizing user-centered design can impact your business model and improve the products or services you offer. User-centered Design (UCD) is the process of developing a tool, for instance, the user interface of a website or application, from the perspective of how it will be understood and used by a customer. Employing UCD results in a product that delivers more efficiently, satisfyingly, and user-friendly experience for the customer – leading to increased sales and customer loyalty.