Zell Lurie Institute Launch & Learn: Finding Product Market Fit – An Early Stage Company’s Singular Obsession

Nov 08 2023

Starts at 12:00 pm
Michigan Ross R3270

Have you ever asked yourself as a startup founder…what should I be doing right now?  What should we prioritize?  Where do we need to be to raise money?
The answer is product market fit. Join David Janssens, Entrepreneur in Residence at ZLI, for a conversation about the ongoing journey every startup faces as they work to understand how their product aligns with market demand. David will share learnings for finding the right product for the right market from his time building Knit Health, a CV/AI sleep company acquired by Google.  Learn how to identify signals with imperfect data, how to experiment within your company, and how to modify your product market fit as you scale.

Register here