Zell Lurie Institute Launch & Learn: What’s Next? How to use Trend Forecasting to Spot your Next Business Opportunity

Sep 20 2023

Starts at 5:00 pm

From Pickaball to Menopause, there are a number of new trends that  can provide ripe business opportunities. In today’s rapidly changing business landscape, it’s essential for leaders to stay ahead of the curve and anticipate the next big trends in their industry. This workshop will equip you with the knowledge and tools you need to identify emerging trends, understand their potential impact, and position your business to take advantage of new opportunities. In this workshop, you’ll learn how to spot trends and innovation across a number of industries and pop culture and determine if there is a white space worth pursuing. Key will be identifying a fad vs a trend, and also to understand the competitive landscape of the trend.