ZLI Launch + Learn: Identifying & Sizing Your Market

Nov 01 2022

Starts at
Zoom - Registration Required

Ross faculty and ZLI Entrepreneur in Residence Jim Price will lead an interactive discussion on an analytical approach to identifying and estimating the size of the potential market for your startup’s products or services. Participants will have the opportunity to apply the framework of TAM/SAM/SOM (total addressable market, serviceable market, serviceable obtainable market) to their startup. Please RSVP to receive Zoom details: innovationseries@umich.edu