ZLI Launch + Learn: Pricing

Oct 03 2022

Starts at
Michigan Ross | R3270

Pricing is one of the most consequential decisions that a new venture needs to make. This session will familiarize you with various approaches to setting prices and discuss some important strategic considerations associated with the pricing decision. Facilitated by S. Sriram, Professor of Marketing at Michigan Ross. Please RSVP: innovationseries@umich.edu