Is A Pandemic A Good Time To Start A Business? For Some, The Answer Is Yes

May 18, 2021

89.1 Wichita Public Radio January, 2021

Past downturns, the New York Times reported, have produced American companies that went on to develop high profiles: Airbnb, Disney, General Motors, Hewlett-Packard, Microsoft, Slack, Uber, and Venmo, among others.

“Downturns or challenging times are seen as good times to start a business for two reasons,” Rashmi Menon, entrepreneur in residence at the University of Michigan’s Zell Lurie Institute for Entrepreneurial Studies, told the Times. “One is, there is less competition for resources. The second reason is that whatever changes we face, positive or negative, bring up new customer needs. And customer needs are at the core of any business.”

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