James Goebel


James is a founding partner in a product design company, Menlo Innovations, that uses highly collaborative project teams to design and implement innovative products for clients that place high value on user adoption.

The team he helped build at Menlo Innovations has successfully blended an Extreme Programming development team, usability design specialists, a quality assurance practice, and formal project management. The company has moved twice to accommodate growth and maintain its open collaborative floor space. Representatives from start up companies as well as large Fortune 500 firms routinely tour Menlo’s Software Factory environment to study its implementation of agile.

James has worked in a variety of environments from 2 employee startups up to billion dollar organizations. As a coach and change agent, James has helped organizations achieve dramatic transformations in both process and culture. He enjoys speaking at conferences, teaching classes, and speaking to small local groups in order to sharing the lessons he has learned.

James Goebel is a certified Project Management Professional (PMP), a certified SCRUM master, and has an MBA from Eastern Michigan University. He has practiced software product development for more than twenty years as a developer, team lead, system architect, project manager, practice director, and executive coach. For the past ten years he has been building and managing Agile software teams.