As Chief Product Officer, Jonn is responsible for managing HookLogic’s product development efforts. He is responsible for roadmap development, feature design and product management process refinement. His overall goal is to make sure the most impactful product updates are made in the most efficient manner possible. Jonn also manages HookLogic’s Ann Arbor Office. Jonn is a serial entrepreneur and a recognized expert in online advertising and direct marketing, with extensive experience in technology and product development. In 1995 Mr. Behrman founded Beyond Interactive, a leading digital ad agency, which he successfully grew to 300 employees and $100MM in annual billings before selling it to Grey Advertising. After leaving Beyond Interactive, Jonn founded two technology companies; SpiritShop.com a custom printing company focused on the K-12 market and uRefer, a software and marketing services company focused on helping businesses set up and manage referral marketing programs. A Venezuelan native, he now resides in Ann Arbor, Michigan. Jonn graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996.