'Red ocean market': VCs wary of investing in app companies

August 5, 2015

Crain’s Detroit Business July, 2014

Why are venture capitalists often reluctant to invest in companies that make apps? “Because it’s a red-ocean market. There’s so much competition, it’s inevitable that there will be blood in the water,” said Tom Kinnear, a professor of business administration at the University of Michigan. Read More