The Product Innovation Program
The Product Innovation Program (PIP) is designed to give students and alumni hands-on experience in developing a new product idea, defining a minimum viable product, building and testing a prototype of the product, and determining how to launch the product and acquire customers. The program is designed to provide an end-to-end experience for those considering a career in corporate innovation or product management.
During the twelve-week period, students walk through the full product development experience.
Ideation
Delivering an elevator pitch
Customer discovery
Comparable product research
Customer acquisition techniques
Prototype generation
Roadmap and minimum viable product definition
User testing
Expectations
The program will include weekly meetings with all members and smaller group meetings. This is a hands-on experience where you will take an idea from conception to prototype and testing, therefore you should plan to spend about the equivalent of a 3-credit course in time on this program (there is no course credit offered for this program). No previous design, coding, or technical experience is required.
Upcoming Events
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