The Promise and Peril of a Star CEO

October 24, 2018

Harvard Business Review October, 2018

Star CEOs can be good for companies, providing social proof that their firm is a high quality place and making it easier to attract capital and talent. But they can also be dangerous. The recent cases of Tesla, Papa John’s, and CBS exemplify this: all three companies benefitted from the brightness of their star CEOs. And then each company had to deal with expensive, distracting problems their star created.

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