Honest Tea Launches Comic Book Depicting Entrepreneurial Journey

Shannon Beeman
March 13, 2013

Honest Tea has taken a brand new approach to telling its brand story. The Maryland-based beverage company has recently created a comic book that highlights the company’s hits and misses along its path to success.

The comic book, developed with aspiring entrepreneurs in mind, not only demonstrates a fresh spin on traditional corporate storytelling, but also provides students and startups with valuable “lessons learned” to keep in mind as they embark on their own entrepreneurial ventures.

Even better? The first year’s proceeds will go to three nonprofits, including the National Foundation for Teaching Entrepreneurship, which works with high school students to develop startup skills.

For complete details on Honest Tea’s unique offering, check out this New York Times article, and raise a glass (of tea) to startup strides.