Letter from the Dean

Shannon Beeman
September 30, 2013

In today’s changing and competitive world, much of the economy’s growth is coming from forward-thinking entrepreneurs. Whether applied in a dynamic start-up or new business venture within a larger corporation, the skills to bring innovative products to market quickly and reliably are in high demand. 

The entrepreneurship education we offer through the Zell Lurie Institute excels in preparing our students to be entrepreneurial leaders around the globe. In fact, we are recognized as one of the preeminent programs for entrepreneurship in the world.

Our innovative approach to teaching entrepreneurship, coupled with our cross-campus collaborations, distinguishes us from other institutions. We engage our award-winning faculty from entrepreneurial studies, business, law, engineering, and other disciplines, as well as alumni who impart their unique perspectives and experiences.  Because of highly personalized attention from their professors and one-on-one guidance from their mentors, our students develop the advanced business expertise required to bring high-potential, new products and services to market successfully.

Our commitment to action-based learning also differentiates Ross in the world of entrepreneurship education. At Ross and Zell Lurie, students have a variety of curricular and extracurricular programs, such as Dare to Dream, Gani internships, three student-led investment funds focused on different kinds of entrepreneurial opportunities, and the Michigan Business Challenge.  In the classroom students apply concepts learned in real-time to launch start-up ventures, work in entrepreneurial business settings, and pursue investment fund activities. In the process, they learn how to evaluate competitive landscapes, calculate risks, work through feasibility and funding issues, explore marketing options, and assess operational and scalability concerns.

Innovation and change driven through entrepreneurial endeavors are gaining greater importance around the world.  Entrepreneurial firms are not only an important source of innovative products and services, but they are also a critical engine of job creation and economic development. Becoming a successful entrepreneur is one of the many ways our students and graduates can make a positive difference in the world, and, therefore, we will continue building on the already strong entrepreneurship programming at the Ross School and the Zell Lurie Institute.

Alison Davis-Blake

Edward J. Frey Dean

Stephen M. Ross Professor of Business