Ethan Goodman

Vice President

Ethan is Vice President of Digital & Innovation at The Mars Agency, Managing Director at Griffon Ventures and a nationally-renowned marketing strategist with deep expertise in digital and shopper marketing. In March 2012 he was named to Adweek magazine’s “Young Influentials” list, which recognizes the top 20 marketing and advertising professionals in the US under the age of 40.

Previously, he devised and implemented breakthrough, results-driving digital strategies (spanning social media, mobile, etc.) for various Fortune 100 clients as a Director of Digital Strategy at Leo Burnett/Arc Worldwide. He was also instrumental in growing the agency’s burgeoning eCommerce practice, which gained notoriety for its unique Shopper Back™ approach to strategy and design. Prior to joining Leo Burnett/Arc, Ethan spent 4 years at MARS Advertising where he built the foundation for their Digital Shopper Marketing team.