Rashmi Menon is an Entrepreneur-in-Residence and Lecturer in Entrepreneurial Studies and Business Administration at the University of Michigan’s Ross School of Business. As a seasoned Silicon Valley executive, Rashmi also provides strategic planning and product management consulting focused on bringing small company agility to big companies and big company scalability to startups. She also coaches entrepreneurs through the significant aspects of launching and scaling a business. She has launched numerous businesses and products within large corporations including The Walt Disney Company, Microsoft, and Yahoo!. She co-founded Green Resource Network and served as Vice President of Product Management at high-tech startups Zvents (acquired by eBay) and VideoGenie.
Rashmi received a BA from Harvard University and an MBA from Stanford University.
Expertise:
- Technical product development
- Technical team management
- Ideation
- Prototyping
- Product management
- Customer acquisition
- Website optimization
- Content marketing
- Press placements
- Social media optimization
- SEO
- Partnerships
- Advertising optimization