Shannon serves as the Associate Director of Marketing and Communications for the Zell Lurie Institute. In this role she develops and delivers a global marketing campaign that integrates across all channels. Shannon is responsible for the strategic vision and oversight of all inbound marketing and social media efforts. She plays an integral role in the design and production of all digital and print materials. She joins us from Ann Arbor SPARK where she served as the Marketing and Talent Manager. Prior to SPARK, Shannon served as the Digital Engagement Manager at the Whole Brain Group, an entrepreneurial marketing firm that works with high-growth businesses. She has also served as the Regional Marketing and Certified Small Business Consultant at the Michigan Small Business Development Center and previously led her own design firm for a number of years, Apis Designs. Throughout her career she has worked in various capacities with entrepreneurs, startups, nonprofits and the greater Michigan business community. Shannon holds a Masters of Business Administration from Walsh College of Business. She received a Bachelor of Fine Arts Degree from Kendall College of Art & Design in 2004.