Serving all of the University of Michigan from the Ross School of Business
Serving all of the University of Michigan from the Ross School of Business

'Red ocean market': VCs wary of investing in app companies

boxcaradmin
August 5, 2015

Crain’s Detroit Business July, 2014

Why are venture capitalists often reluctant to invest in companies that make apps? “Because it’s a red-ocean market. There’s so much competition, it’s inevitable that there will be blood in the water,” said Tom Kinnear, a professor of business administration at the University of Michigan. Read More