This 90-minute workshop explores the challenges entrepreneurs face in initially branding and marketing their nascent businesses. How do I go about selecting a name, logo and tagline? What are my “4Ps” – Product, Price, Place (distribution channels), and Promotion? How do I define my go-to-market strategy, including selecting my “front bowling pin” customers that will be ideal for launching my business with strong momentum and excellent customer testimonials? What is my roll-out plan from there? Facilitated by Jim Price, Ross Faculty & ZLI Entrepreneur in Residence.
