This 90-minute workshop will explore different types of business models and how entrepreneurs develop innovative models that create social and economic value. Weʼll explore historical and recent examples of interesting business models (such as those used by Airbnb, Dell, Google, Southwest Airlines, 23andMe, Uber, Warby Parker, and others), examining which were successful and why – as well as the unique aspects, pros, and cons of various models you may wish to pursue. Facilitated by Josh Botkin, Ross Faculty & ZLI Entrepreneur in Residence.
