Product, Innovation, and Prototyping Studio

The Product, Innovation, and Prototyping Studio (PIPS) is designed to give students and alumni hands-on experience in developing a new product idea, defining a minimum viable product, building and testing a prototype of the product, and determining how to launch the product and acquire customers.  The program is designed to provide an end-to-end experience for those considering a career in corporate innovation or product management.

During the twelve-week period, the program covers the following topics:

  • Ideation
  • Delivering an elevator pitch
  • Customer discovery and comparable product research
  • Roadmap and minimum viable product definition
  • Prototype generation
  • User testing
  • Customer acquisition techniques

The program will include weekly meetings with all members and smaller group meetings.  This is a hands-on experience where you will take an idea from conception to prototype and testing, therefore you should plan to spend about the equivalent of a 3-credit course in time on this program (there is no course credit offered for this program).  No previous design, coding, or technical experience is required. 



Who is eligible to apply?

Any graduate or undergraduate students currently enrolled at the Ann Arbor campus, as well as University of Michigan alums, are welcome to apply.


Applications for the Fall 2023 cohort are now live. Applications will be accepted until Monday, March 13, at 8:00 a.m. Apply here:

Contact Information

For questions please contact

Discover Zell Lurie Events

Current Events


From Pickaball to Menopause, there are a number of new trends that  can provide ripe business opportunities. In today's rapidly changing business landscape, it's essential for leaders to stay ahead of the curve and anticipate the next big trends in their industry.


B2B sales takes, patience, process and persistence. This Launch & Learn will cover the steps to set up your sales process and how to continually measure, learn and optimize. Facilitated by ZLI Go-To-Market Mentor Joshua Sukenic. Please RSVP: